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We Can Be Heroes! Fan Power for Hunger Crisis

 

courtesy DC Entertainment

DC Comics kicks off year two of a campaign that empowers comic book fans to help the hunger crisis in the horn of Africa.

“Get something good.  Do something great.”

This is the theme of DC Entertainment’s We Can Be Heroes giving campaign raising funds and awareness. President Diane Nelson announced a collection of exciting new initiatives that will support the continued success of the We Can Be Heroes (http://www.WeCanBeHeroes.org) giving campaign.

The first initiatives start today with the launch of a Super Hero-themed crowdfunding campaign. Made up of several mini-campaigns throughout 2013, each will feature members of the Justice League – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – and will be hosted on Indiegogo, the world’s largest crowdfunding platform (www.indiegogo.com/at/WeCanBeHeroes).

courtesy DC Entertainment

The first phase of the campaign (April 2 through May 7) will focus on Batman, featuring one-of-a-kind experiences and limited edition items related to one of DC Entertainment’s most popular Super Heroes.  Additional phases will follow, featuring other members of the Justice League.  Several levels of donation incentives have been created in order to encourage participation.  From signed graphic novels and video games, to the opportunity to meet your favorite creators, to being drawn into a Batman graphic novel, there is something for every fan.

“Crowdfunding is the perfect platform for We Can Be Heroes.  The more fans contribute, the more they can get!  Those with fewer dollars to offer will find there is something that shows their support for the campaign and their love of these Super Heroes, and those with more to donate will find that their contribution level directly ties to the level of collectability and special access offers that every fan wants,” said Nelson.

Donation Incentives Include:

Additional elements of the We Can Be Heroes giving campaign include Super Hero-inspired vehicles, an online auction and digital bundles – all designed to harness the passion fans have for their favorite Super Heroes and transform it into critical funding to fight the hunger crisis:

All funds benefit the campaign’s humanitarian aid partners – Save the Children, International Rescue Committee and Mercy Corps – delivering food, medicine and other resources critical to the survival of people in Ethiopia, Somalia and Kenya.

For more information on We Can Be Heroes, visit www.WeCanBeHeroes.org.  For more information specifically on the Batman Crowdfunding Campaign on Indiegogo, log on to www.indiegogo.com/at/WeCanBeHeroes.

By Editor

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