DC Entertainment revealed a new giving campaign to fight the hunger crisis in the Horn of Africa. This commitment will feature the iconic Justice League characters (Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg) sounding the call to action, “We Can Be Heroes.”
We Can Be Heroes will support three humanitarian aid organizations working in Africa—Save the Children, International Rescue Committee and Mercy Corps—to fight the hunger crisis in the Horn of Africa.
Here is the website, www.WeCanBeHeroes.org where you can make donations which DC Entertainment will match 100 percent (up to $1 million in donations), purchase specially branded merchandise, with 50 percent of the purchase price going to fight the hunger crisis via We Can Be Heroes, sign up for newsletters and updates, and join the We Can Be Heroes online community. The site will also feature information on each opartner organization and updates on conditions in the Horn of Africa.
“The members of the Justice League are an international team of super heroes beloved by a broad range of fans, including men and women, young and old. This makes them the perfect ‘spokescharacters’ for this campaign,” said DC Entertainment President Diane Nelson. “Their dedication to social justice and commitment to band together to defend the helpless brilliantly supports the ideals of the We Can Be Heroes campaign. The hunger crisis in the Horn of Africa is something we can reverse if we all work together. I’m proud and grateful we’re able to harness the power and standing of the DC Comics brand and iconic characters as well as for the support from both Warner Bros. and Time Warner that has allowed us to pursue this unprecedented initiative.”
For more information on We Can Be Heroes, visit www.WeCanBeHeroes.org. For more information on the campaign’s partner organizations, visit their websites: www.savethechildren.org (Save the Children); www.rescue.org (International Rescue Committee) and www.mercycorps.org (Mercy Corps).
For more of this story visit The Source.