Marvel revealed the battle plan and this new image to make sure comic fans and stores are ready for the biggest super hero war in history. Avengers VS X-Men Launch Parties are set for Tuesday, April 3 at 8pm (local time), one day before the first issue goes on-sale. In addition to being the first in line to purchase AVENGERS VS X-MEN #1, fans will also be able to receive special items exclusive to these parties, specific to the team—Avengers or X-Men—supported by the store.
Each participating retailer into this event will receive a free Avengers VS X-Men Party Kit from Marvel, featuring exclusive promotional materials. To receive a party kit, the retailer must choose a team—Avengers or X-Men—and will receive special bonuses for their allegiance.
“We’ve never had a bigger story than Avengers VS X-Men and we’re backing retailers with the biggest incentives you’ve ever seen through the Avengers VS X-Men Launch Parties,” said David Gabriel, Marvel Senior Vice-President of Sales. “Whether it’s advertising, promotional material or limited edition variant covers, every one of our valued retailer partners will be able to get the word out to both their regular customers and new fans about this comic event and the exciting Avengers VS X-Men Launch Parties. Some stores will choose to side with the Avengers and some will side with the X-Men, but I can guarantee one thing—Marvel will make sure all of them have everything they need to make AVENGERS VS X-MEN #1 their top selling comic of the year.”
To learn more and the AVX items in the kit click this Marvel link.